Don’t get banned by Google Adsense. 30 Tips to Avoid the Banhammer.

Banned from Google Adsense

If you’re reading this then the chances are that you have received the dreaded email from the Google Adsense team to tell you that you are banned from their program. Once you’re banned there is very little you can do other than appeal. Even then, the chances of your account being reinstated is slim to zero. There is practically no protection for publishers and yet the people that play by the rules find themselves losing their account. This can happen to anyone at any time.
Below is the dreaded email that publishers have nightmares about.


After reviewing our records, we’ve determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we’ve found it necessary to disable your AdSense account.

Your outstanding balance and Google’s share of the revenue will both be fully refunded to the affected advertisers. Please understand that we need to take such steps to maintain the effectiveness of Google’s advertising system, particularly the advertiser-publisher relationship.

We understand the inconvenience that this may cause you, and we thank you in advance for your understanding and cooperation. If you have any questions or concerns about the actions we’ve taken, how you can appeal this decision or invalid activity in general, you can find more information by visiting

Yours sincerely,

The Google AdSense Team

There are precautions you can take to reduce the chances of being banned but unfortunately most people don’t do this and then it’s too late.

  1. Constantly check your stats and look for anything suspicious. If you suddenly notice that your CTR (Click through ratio) has gone through the roof then it may be a good idea to temporarily remove your ads from your website. You could be being clickbombed by a competitor or by some random idiot.
  2. Install Google Analytics to track traffic. It’s also a good idea to install AddFreeStats. This will track the IP addresses of people clicking your Google Ads. If you see suspicious clicks then you can ban the user’s IP address in your server firewall.
  3. Never incentivise or encourage your visitors to click on your ads (E.g. Please help towards server costs by click on our ads!). This is guaranteed to get your account banned.
  4. Do not use link ads to mimic a navigation menu. This will almost certainly draw attention to your account.
  5. Do not cover your website with ads. You are allowed up to 3 adverts per page. Do not go over this as this will breach the terms and conditions.
  6. Do not have adverts too close to links. This will generate accidental clicks. Your stats and earnings may look good but invalid clicks is the most common reason for a ban.
  7. Do not buy traffic or use a traffic generation/autosurf service. These services often use bots which Google are aware of. These bots will click on your ads and again, generate invalid clicks.
  8. Only use organic means of generating traffic such as Twitter, Facebook and other social media and social bookmarking websites.
  9. Do not display other PPC network ads on the same page as they may display content which is against the Adsense TOS. (E.g. Adult, gambling content etc).
  10. Do not tell your friends and family that you generate revenue from showing ads on your site. They may think that they are being helpful by click on your ads every day to earn you more cash. Google will spot this very easily.
  11. Do not click on your own adverts. This may be the most obvious tip but people still do this to “test” if clicks are being registered. Adsense stats are not realtime and clicks and earnings will not be reported instantly.
  12. Do not enter into agreements with other webmasters where you click on each other’s adverts. These click patterns will be noticed by Google.
  13. Do not display ads on websites that contain any of the following content: Gambling, violence or hate, hacking, cracking, bittorrent, software serials, adult content, sales of weapons, drugs or tobacco.
  14. Make sure your website has a privacy policy which mentions the use of Adsense, this is required by the Adsense TOS.
  15. Do not display ads on empty pages or pages with very little content.
  16. Do not use proxy websites or any other means of changing your IP address to click on your own ads.
  17. Do not use popups, popunders or anything that can reduce the quality of your website. Also make sure you pages are neat and tidy with easy to use navigation.
  18. Do not copy or plagiarise content from any other websites. Be sure that your content is original.
  19. Do not alter the Adsense code.
  20. Never disclose your earnings or stats publically.
  21. Do not hide ads by making them the same colour as your background. You are still paid for page impressions.
  22. Do not spam other websites or display ads in emails or popups. Spamming forums etc may provoke clickbombing from forum members.
  23. Do not use multiple domains for the same content.
  24. Do not publish copyrighted material. This includes text and images.
  25. Do not open more than 1 Adsense account.
  26. Never display adverts is a way where they can be confused for your own content. Always leave spaces around your adverts to avoid accidental clicks.
  27. Make sure you are familiar with the Adsense TOS and check back periodically to look for changes which may affect you.
  28. Do not use “doorway” pages which are only made for SEO purposes. This will weaken the credibility of your website.
  29. Never display ads in floating boxes or anything that can overlap your content.
  30. Most importantly… Do not solely rely on Google Adsense revenue. Have a backup plan. You could be relying on your revenue to cover your mortgage payments for example. A ban could put your home at risk.

The lack of Adsense ads on this site shows you that I am a victim of the banhammer. I followed the rules and lived by the points above, however, another website of mine was clickbombed on more than one occasion. Anyone can be banned at any time but if you look after your account (to the point of being paranoid!) then you significantly reduce your chances of being banned.

I did appeal the ban but like the vast majority of cases, my appeal was not successful. There is no transparency from the Adsense team, they give no clues as to why your account was banned, all you get is a canned, standard email. Many current publishers are finding that their Adsense ads are being clickbombed by disgruntled ex-publishers. This problem will only get worse as time goes on. It seems that Google know about the clickbombing problem. Instead of filtering attacks they do nothing about it. They simply ban accounts and keep your earnings. Not surprisingly, this almost always happens near the end of the month when your revenue is at its highest.

Sadly, there is no comparable alternative. You will never earn the same revenue with other networks.

Posted on November 19, 2012 at 4:23 pm by Grumpy Git · Permalink
In: Internet, Life, Technology · Tagged with: , , , , , ,

4 Responses

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  1. Written by Jaspreet Makkar
    on 27/01/2013 at 10:57 am

    Great tips!!!!

  2. Written by sharan
    on 20/02/2013 at 7:27 am

    can we add other adds networking site with Google adsense

  3. Written by Grumpy Git
    on 02/03/2013 at 1:49 pm

    Sharan, see point 9… Do not display other PPC network ads on the same page as they may display content which is against the Adsense TOS. (E.g. Adult, gambling content etc).

    It’s not advisable because another ad network may display content and links to websites which are against the Adsense TOS.

  4. Written by Nigel
    on 28/02/2014 at 10:33 am

    I had a load of Adsense sites, and whilst I haven’t been banned and am in some high value click niches, I realised that if I can be successful with Adsense sites, I could be even more successful with affiliate sites – commissions are generally much more.
    Hope that helps, I really sympathise as I had my ppc Adwords account closed forever a few years ago in grossly unfair circumstances. Now I don’t need them!

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